About Us
Why Choose Us?
At Maximize Asset Protection, our team is focused on finding the right Health Life Insurance plans according to the individual or group needs. We represent all major carriers and work on behalf of the client, not the insurance company.
Our team are expert Health and Life Insurance Agents. We take emotion out of the buying process and educate our clients as to what makes sense. We offer Individual Health Insurance, Group Health Insurance, Supplemental Insurance, Short-Term Health Insurance, Ministry Plans, Disability Insurance, Term Life Insurance, Indexed Universal Life Insurance, Permanent Life Insurance, Medicare, and Medicare Supplements.
We get to know our client’s situation and then match it up with benefits they can afford, and that make sense for their family & lifestyle. People with assets need to look at insurance differently than those without assets. We understand that each case is unique, and we dedicate our time to understand how to best meet your current needs as well as your future financial goals
What We Offer?
At Maximize Asset Protection, we offer personalized health and life insurance solutions from all major carriers—tailored to fit your unique needs, lifestyle, and long-term financial goals.
Life Insurance
Life insurance is a powerful tool to protect your loved ones and secure your financial future, especially when tailored to your current health and long-term goals. At Maximize Asset Protection, we offer a wide range of life insurance options—from term policies to permanent coverage like Indexed Universal Life—helping clients lock in their insurability while they're at their healthiest.
Health Insurance
Health insurance is essential for protecting your well-being and finances, and at Maximize Asset Protection, we specialize in finding plans that align with your unique lifestyle and budget. Whether you're self-employed, part of a group, or need short-term or supplemental coverage, our team matches you with the right benefits from top carriers to ensure you're covered when it matters most.
Obamacare
At Maximize Asset Protection, we help individuals and families navigate the Affordable Care Act (Obamacare) to find health insurance plans that offer essential benefits and fit their financial needs. Our team ensures you understand your options, qualify for available subsidies, and enroll in a plan that provides the right coverage for your lifestyle.
What Our Client Says About Us
Our clients appreciate our honest, educational approach and trust us to find insurance solutions that truly fit their needs, budget, and long-term goals.
Carriers
We proudly represent all major insurance carriers, giving our clients access to the best plans and options available in the market.
Our Team
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Mario Lizarraga
CO - FOUNDER
Mario Lizarraga is the co-founder of Maximize Asset Protection, a Phoenix-based insurance agency dedicated to providing personalized health and life insurance solutions. With a client-first approach, Mario and his team represent all major carriers, ensuring tailored coverage that aligns with each individual's or group's unique needs and financial goals. Specializing in serving self-employed individuals, immigrants, and small business owners, Maximize Asset Protection emphasizes education and transparency, guiding clients through the complexities of insurance to secure their financial futures.
Norma Noriega
CO - FOUNDER
Norma Noriega is a distinguished independent health insurance agent and co-founder of Maximize Asset Protection, based in Phoenix, Arizona. With a strong commitment to serving self-employed individuals and immigrant communities, Norma has dedicated her career to simplifying the complexities of health and life insurance. Her bilingual agency in Maricopa County provides tailored insurance solutions that meet the unique needs of her clients, ensuring they have access to essential coverage that protects their financial futures.