February 7, 2025

Norma, an insurance agent primarily focused on individual plans, seeks to expand her knowledge of group health insurance to better serve small business clients. Olivia, a mid-market sales executive with Allstate Benefits, explains that traditional fully insured group plans require businesses to pay premiums to an insurance company, which then covers claims with minimal transparency or control over costs. While this model benefits groups with high medical needs, healthier groups may find it expensive and limiting.

Norma and Mario, long-time business partners and serial entrepreneurs, bring over a decade of experience in business dynamics and relationship-building. They emphasize the importance of referral partnerships, aiming to create mutually beneficial collaborations that better serve clients. Recognizing that many business owners and individuals lack awareness of available insurance products, they are committed to bridging this knowledge gap through education. In addition to their insurance services, they leverage their marketing expertise, utilizing video communication and other tools to effectively promote their offerings.